CAMPAIGN SLOGAN:
“green is good”
The Verde food truck concept is a startup business based in the Twin Cities that serves Mexican food with plant based meat alternatives. The project consisted of media forecasting, research to find out the target market and what types of advertising would work for the target market. My job was to do the Branding and brand identity. To find out what the brand should look like and sound like to appeal to the audience of those who are vegan or eat plant based diets. If you want the full market research report, feel free to email me.
Mission Statement
“At Verde, we serve fresh plant-based meals that provide deliciousness without compromise, while supporting local farmers and promoting sustainability. As a food truck, we aim to deliver an exceptional culinary experience while making a positive impact on our community and the environment.”
Brand Personality
The personality of Verde is welcoming and creative, expressed through our unique plant-based offerings and encouraging our customers to try new things. Our team fosters positivity, creating an atmosphere filled with good vibes. Through our carefully crafted meals, we establish a sense of community, allowing customers to feel a sense of connection and Belonging.
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Verde is centered around clean ingredients and plant-based proteins, offering a delicious and fresh alternative to traditional meat choices. With the community always at the forefront of our minds, we pride ourselves on sourcing ingredients from local farms. Our quality of food paralleled with Verde’s personality creates a brand image that is unique to experience.
Promise
Verde is dedicated to offering meals thoughtfully crafted from fresh, locally sourced ingredients. Placing our customers at the forefront of our decision-making process, we firmly embrace the idea that food has the ability to forge connections. We promise that our meals, prepared with love, will not only satisfy individual tastes but also bring communities together.
Position and Leadership
As one of the few plant-based food trucks in the Twin Cities area, Verde Food Truck is a leader in offering a diverse range of fun and wholesome plant-based options. As a leader, we are committed to pushing the boundaries and reshaping perceptions of what a plant-based food truck can deliver.
