Neighborhood house is an organization that serves the community of St. Paul and has been doing so for over a hundred years. Neighborhood House mainly serves immigrants and refugees, as well as anyone in crisis. They provide several programs and services that provide tools to live a successful life. As a team, we have created an integrated campaign of both public relations and advertising, to help foster knowledge about this organization that has helped hundreds of people within the last year. Because Neighborhood House is growing, we want to make sure we get the word out about their new location in the Highland Park neighborhood, and how the programs Neighborhood House provides can positively affect the new community they will be serving. 

Our campaign for Neighborhood House is based upon the idea of growth. We want to highlight how the organization itself is growing, and how the clients that Neighborhood House serves are provided with tools to grow into the best version of themselves. Our team is passionate about creatively and strategically communicating through advertising and public relations to benefit businesses and nonprofit organizations just like this one. 

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What do we want to accomplish?  

Our primary objective is raising awareness about the new Neighborhood House facility opening in the Highland Park neighborhood on Montreal Avenue. We want to bring people and families into the new building to connect with more individuals in a different geographic area.   

Who are we talking to?  

Located in the Highland Park and West 7th Street neighborhoods, our target audience includes individuals and families in crisis, immigrants and refugees. This is a culturally diverse demographic that is likely seeking support or resources including childcare, education, food security, etc. This demographic also includes a lack of awareness about Neighborhood House and its services. Our audience may not know our programs and resources exist or how they can benefit from them.  

What do they think now?  

The current audience thinks very fondly of the organization. They are thankful, hopeful, and excited to continue visiting the Neighborhood House. The audience is unaware of plans to open the new building as there has not been a public announcement. Although we spread information about our programs through social media, email, blog and newsletters, most participants learn about our programs through word of mouth.  

What do we want them to think?  

We want them to think about the organization. We are looking for more visibility and awareness in the community. We want people to think of Neighborhood House as a full-service hub for individuals seeking assistance with basic needs. We want more people to know about the additional location and the organization.  

Why should they think this?  

Because we are expanding, we want the community to benefit from the resources and programs that we offer. With the family center, food market, and the gym, people will have accessible resources with whatever need they are looking to fulfill. We want to be able to help and support the new community we will be serving. Our St. Paul Neighborhood House has a well-established community, and we want the same for our new location.  

What is our message?  

Neighborhood House offers many programs and resources to immigrants and refugees, or anyone is crisis. Neighborhood House helps people to grow as a family and as an individual, helps develop the “whole person”. We want to uplift these community members and offer them the resources they need to succeed within our St. Paul community.  

What is our big idea?  

Our big idea is the concept of personal growth, bettering yourself to better the community, from a seed to a flower. This can be applied to every program and service that Neighborhood House has to offer. Growth as a family, educational growth, and social emotional growth, to develop the “whole person”. Focusing on how Neighborhood House helps people to grow, this idea can be individualized as no two people are the same.  

If you would like to see the whole campaign please email me.

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Mission Statement

“At Verde, we serve fresh plant-based meals that provide deliciousness without compromise, while supporting local farmers and promoting sustainability. As a food truck, we aim to deliver an exceptional culinary experience while making a positive impact on our community and the environment.”

Brand Personality 

The personality of Verde is welcoming and creative, expressed through our unique plant-based offerings and encouraging our customers to try new things. Our team fosters positivity, creating an atmosphere filled with good vibes. Through our carefully crafted meals, we establish a sense of community, allowing customers to feel a sense of connection and Belonging.

Position and Leadership

As one of the few plant-based food trucks in the Twin Cities area, Verde Food Truck is a leader in offering a diverse range of fun and wholesome plant-based options. As a leader, we are committed to pushing the boundaries and reshaping perceptions of what a plant-based food truck can deliver.

I. The secret is in the cupboard.

Mary’s kitchen secret? Penzeys Spices, they transform ordinary meals into extraordinary ones. Taste the difference today and join the flavor fiesta!

Mary loves hosting. The smell of caramelized onions fills her home as music radiates from the porch to welcome guests into her home. She can light up a room with her recipes, and she has one thing to thank… Penzeys.

Someone asks Mary for the recipe; she just tells them “What is really making the food good… is the seasoning.” It is the depth of the Revolution spice mix as well as the Zest and comfort of the Fox Point blend that Penzeys offers. This has been her secret to her mouthwatering recipes for years. Say goodbye to ordinary meals, and start cooking extraordinarily, with Penzeys.

So go ahead, be like Mary and unleash your inner chef and let Penzeys Spices be your guide. Whether you’re whipping up a super bowl snack or making Thanksgiving dinner, Penzeys spice blends will ignite your senses and awaken your palate to a world of possibilities. Taste the difference with Penzeys and discover why home cooks everywhere trust Penzeys to spice up their lives!

II. Effortlessly delicious!

Krit is tired of playing the “spice roulette” every time she cooks. Penzeys pre-mixed blends promise to elevate dishes with zero effort and with less mess in the cabinet.

Krit is tired of playing the “spice roulette” every time she cooks. Who has time to measure out a pinch of this and a dash of that? Say goodbye to spice cabinet chaos and hello to the blissfully simple world of Penzeys perfectly crafted blends.

Our pre-mixed blends promise to elevate dishes with zero effort and with less mess in the cabinet. With Penzeys, leave the hassle to the pros and just enjoy the delicious results.

Now Krit can toss out those half-empty spice jars cluttering cabinets and let Penzeys Spices sprinkle some awesomeness into her life. Say no to bland and time consuming… let’s spice things up, shall we?

III“Penzeys makes everything better” -Customer B.B.

A well-seasoned meal is a well-made meal. Uncle Scott discovered this after discovering Penzeys. Now the family actually enjoys his once scary, and now delicious, deviled eggs.

Every Easter uncle Scott brings the same devilled eggs to the family gathering. They are always in some sort of Tupperware, and always a little odd looking (and smelling). Only the bravest family members seem to take one or two of them. Usually, it’s Uncle Scott himself who ends up eating most of them.

But one year, everything changed. Uncle Scott received a gift of Penzeys spice blends and decided to sprinkle them into his deviled eggs. The result? A culinary revelation! This Easter, the eggs were creamy, flavorful and garnished beautifully. He was inspired by his new flavor friends and decided to step it up.

Never before had Uncle Scott’s eggs been such a hit. Now, he’s the talk of the family gatherings, all thanks to Penzeys. So, take a cue from Uncle Scott and spice up your life with Penzeys – you won’t regret it.