KMD
This Brand kit and box mock up is just the start of a rebrand for the local jewelry company, KMD Gallery. This is a small business that makes unique jewelry pieces all by hand. As a team of two, we have forecasted the market in order to pick the perfect colors, fonts and brand identity that aligns with Kaylah’s vision, as well as something timeless and unique. My role is to create the Brand Kit and packaging design, as well as collaborating on the brand identity and mission statement. The Relaunch is coming late 2025.
Check out her website here.
FiM
FiM is a product design mockup for a fictional local brewery and cidery. I came up with the colors, fonts and the decorative font was designed by me. I used Adobe illustrator to create the design and I pulled those designs into Photoshop in order to animate them to look like real cider cans. I wanted the aesthetic to be modern, and something that appealed to many different audiences as something delicious and worth purchasing.
GreenStep
I worked with GreenStep to convert a block of copy that described the steps of their program into something more visually appealing. Me and my team worked with this nonprofit organization to help them transform their website to be more visually appealing and digestible. The Infographic here was inspired by the GreenStep logo itself, in order to stay consistent with the brand and its message. To take a step towards a greener, more sustainable future.
verde food truck
Along with the PR & advertising campaign for the verde food truck, I created the media deliverables & brand kit.
Second Hand Harvest
This collection of social media posts was created for Second Hand Harvest, to assist their partners, who are smaller food shelfs who don’t have access to the same resources and SHH. These posts were created to spread awareness about food insecurity and the need for volunteers. I also led the team in choosing the brand kit for this project. Something that colorful and positive, that conveys a message that aligns with the beliefs of second hand harvest and their partners.
PROGRAM OR BE PROGRAMMED
This booklet design was created in Illustrator as well as InDesign. The front page was created using illustrator and is an abstract interpretation of code. I wanted it to be connected to the central ideas of the book, while also having a simple and inviting aesthetic. The fonts were chosen based on readability and simplicity. The chapter art I hand drew in pencil and converted into vectors that are able to be manipulated digitally. This was a practice exercise for me, in order to better understand typesetting and book formatting.
